The release of Pokémon Prismatic Evolutions in January 2025 has ignited a remarkable surge in the Pokémon card market, with prices increasing about 20% recently. The special illustration rare cards, especially the Umbreon ex, are fetching over $1,500 on eBay, leading to viral incidents of customers fighting over stock at retailers like Costco. This set features fan-favorite Eeveelutions in limited quantities, driving up demand. The Pokémon Company has adopted cautious printing strategies to avoid oversaturation, creating scarcity and driving prices higher. As collectors eagerly await the 30th anniversary, the overall market remains robust, making now a pivotal time for enthusiasts.
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