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Home»Card Collecting & Investing»Pikachu’s Wild Run: How Pokémon Cards Outperform the S&P 500
Card Collecting & Investing

Pikachu’s Wild Run: How Pokémon Cards Outperform the S&P 500

John ZardBy John ZardDecember 17, 2025No Comments1 Min Read
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Pikachu's Wild Run: How Pokémon Cards Outperform the S&P 500
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A 27-year-old Ohio account manager funded a custom engagement ring and wedding using profits from Pokémon trading cards, emphasizing their skyrocketing value. Since 2004, Pokémon cards have yielded a 3,821% return, far surpassing the S&P 500’s 483%. The pandemic spurred interest in collectibles, with notable sales on platforms like eBay. Influencer Logan Paul’s $5.3 million purchase of a rare card set a record. Major retailers like Target and Walmart report significant trading card sales growth, indicating a booming billion-dollar market. Yet, experts caution about potential volatility and uncertain pricing in this collectible frenzy.

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Cards Outperform Pikachus Pokémon Run Wild
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