Gen Z and Millennials remain fiercely passionate about Pokémon, with many young men dedicated to collecting cards, sometimes spending vast sums. Over 20 years, Pokémon cards have surged 3,261% in value, vastly outpacing major stock returns. This thriving market, driven by nostalgia and social media influencers like Logan Paul, has emptied retail shelves and ignited the resale market. Events and conventions attract thousands, illustrating the hobby’s robust community. While some collectors face financial pitfalls, many enjoy trading cards as a cherished pastime. Overall, the trading card industry has rebounded, generating over $1 billion in annual revenue for Pokémon alone.
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