Wall Street traditionally viewed trading cards as mere collectibles, but perceptions are shifting. As tariffs raise the cost of imports, investors are increasingly leaning toward domestic assets like trading cards, which have surged in popularity. The trading card market is now a $600 billion industry, with cards valued over $15 billion as of 2024. Recent data shows a 17.8% year-over-year increase in transactions, particularly in the sub-$1,000 category. Collectibles, including Pokémon cards, are recognized as viable investment alternatives, demonstrating resilience through economic fluctuations. This trend highlights trading cards’ growing legitimacy as investment vehicles in today’s market.
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