Pokémon packs and sports cards have transformed from childhood pastimes into a billion-dollar retail phenomenon, significantly impacting stores like Target and Walmart, as well as digital platforms such as eBay. Recent data shows nearly 20% of adults buy Pokémon cards, mainly for collecting and investing rather than playing. US toy sales rose 6% in early 2025, driven by new Pokémon and collectible trading cards. Walmart reported a 200% surge in trading card sales, while Target’s sales climbed nearly 70%. Resale platforms like StockX noted massive growth, with Pokémon sales up 367%. Retailers are expanding selections and pre-order options to meet demand.
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