Nostalgia strongly influences consumer behavior, particularly for millennials and Gen Z who grew up with Pokémon. With increased disposable income, these fans are driving market demand for Pokémon cards, whose value is often linked to their rarity. New card releases cater to evolving tastes, adding excitement, while the thrill of buying sealed packs resembles gambling. The rarity of cards, like the $5.3 million “Pikachu Illustrator,” significantly boosts their perceived worth. Social media further fuels interest, and even younger kids are trading cards with an eye on their financial value. Amid economic pressures, Pokémon cards remain a popular, comforting investment choice.
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