At the London Card Show, collectors are drawn to Pokémon, vintage sports, and Yu-Gi-Oh! cards, treated as modern art. Recent market growth has sparked a surge in attendance, increasing by 75% to over 7,000. Vendors showcase high-value cards; one Pokémon card is priced at £18,000. Collectors view trading cards as tangible investments, especially amid economic uncertainty. The pandemic fueled interest in new hobbies, with many seeking community through collecting. Events like the show provide social connections, allowing enthusiasts to meet in person after years of online interaction. This thriving market combines nostalgia, investment potential, and pop culture fandoms.
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