At the London Card Show, collectors explore a vast array of Pokémon, vintage sports, and Yu-Gi-Oh! cards, with auctions broadcasted on TikTok. The event saw attendance soar by 75% from last year, attracting over 7,000 visitors. Vendors sell rare cards valued up to £60,000, reflecting a growing trend of investing in tangible assets amidst economic uncertainty. This increase in popularity, having surged since the pandemic, combines nostalgia, investment potential, and community. Events like these help connect collectors, offering them a chance to socialize while indulging in their shared passion for trading cards, which also feature themes from anime and pop culture.
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