At the London Card Show, collectors explore Pokémon, vintage sports, and Yu-Gi-Oh! cards as valuable investments akin to modern art. Vendor Kevin Clarke, owner of Nostalgia Global, highlights the shift toward tangible assets. Attendance surged 75% to over 7,000 from last year, necessitating a larger venue. Founders Harry Reynolds and his sister aimed to create a UK card market like America’s. As card collecting gains popularity, driven by nostalgia and investment potential, many see it as a hedge against inflation. The event fosters community, bringing together enthusiasts who met online, underscoring the social aspect of this thriving hobby.
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