At the London Card Show, collectors enthusiastically explore an expansive array of Pokémon, vintage sports, and Yu-Gi-Oh! cards, likening them to modern art. With attendance surging 75%, the event has grown from a small gathering to a massive marketplace. Vendors sell rare cards, with some valued at £60,000, reflecting a trend toward physical, nostalgic investments amid economic uncertainty. The popularity of trading cards, including Pokémon, Yu-Gi-Oh!, and anime merchandise, has increased since the pandemic, providing social connections and meaningful hobbies. Collecting has evolved into a profitable venture, engaging younger generations and creating a vibrant community.
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