At the London Card Show, trading card collectors flock to view Pokémon, vintage sports, and Yu-Gi-Oh! cards, with rare items fetching high prices—some valued at £60,000. Vendor Kevin Clarke notes the market’s growth as alternative investments gain popularity amid economic uncertainty. The show has seen a 75% attendance increase, catering to over 7,000 participants in 2023, up from just 40 in 2021. Collecting has transformed into both a nostalgic hobby and an investment opportunity as interest surged post-pandemic. Events like this foster community among collectors, offering a tangible escape from digital experiences.
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