At the London Card Show, collectors explore a rich array of trading cards, including Pokémon and vintage sports cards, akin to rare art pieces. The event has seen a 75% attendance increase, highlighting a growing market boosted by nostalgia and investment potential. Many see trading cards as tangible assets, especially during economic uncertainty, with some collectors reporting significant returns. Organizers expanded the show due to rising demand, showcasing iconic cards. The event also fosters community and social connections among collectors, emphasizing the joy and stress-relief provided by these hobbies in a digital age.
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