Gen Z and Millennials remain fiercely passionate about Pokémon, even as the franchise nears its 30th anniversary. Collecting Pokémon trading cards has become a lucrative hobby, with the card market seeing a staggering 3,261% value increase over 20 years. Social media influencers like Logan Paul have sparked more interest, leading to credit card debt for some collectors. Despite financial risks, many enjoy the nostalgia and community aspect of collecting. The trading card industry has rebounded significantly, generating over $1 billion annually for Pokémon alone, with demand still high despite excessive production.
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