A study by Thistle Tavern Trading Cards reveals that classic Pokémon and Magic: The Gathering cards have dramatically outperformed gold, with some cards like 1st Edition Charizard increasing by over 17 million percent, compared to gold’s mere 868%. The card market has emerged as a powerful investment class driven by nostalgia, scarcity, and pop culture. Influencing factors include the growing wealth of Millennials and Gen Z collectors and digital platforms enhancing accessibility. While trading cards offer significant returns, they’re volatile assets requiring careful research. Analysts now view these collectibles as portfolio diversifiers comparable to fine art or gold.
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