Pokémon trading cards have evolved from simple swaps to lucrative investments, with a staggering market increase of 3,821% since 2004, far outpacing the S&P 500. Born from Nintendo’s 1996 launch, these cards gained popularity during the pandemic, leading collectors like Lucas Shaw and Justin Wilson to view them as significant financial assets. Unlike stocks, their value depends on rarity, condition, and cultural appeal, exemplified by a record $5.3 million sale of a Pikachu card. While experts caution against using collectibles as core investments due to volatility and counterfeit risks, the enduring Pokémon brand offers some stability.
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