Demand for Pokémon and trading cards has surged, particularly since the COVID-19 pandemic, as collectors increasingly view them as investments. Rally, a platform for fractional shares in collectibles, has witnessed significant interest, especially in unique rookie and 1-of-1 cards. Notably, investor Kevin O’Leary purchased a Michael Jordan/Kobe Bryant 1-of-1 for $12.9 million, highlighting this trend. Rally offers a mix of high-value and rare cards, with Pokémon being especially popular. Retail giants like Target and Walmart are also benefiting from this growth, reporting significant sales increases in the trading card sector, with Pokémon as a leading draw.
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