At the London Card Show, collectors admire Pokémon, vintage sports, and Yu-Gi-Oh! cards, treating them as valuable art. The event, which saw a 75% attendance increase to over 7,000 this February, highlights a thriving market as trading cards gain popularity for their investment potential and nostalgia. Many view them as tangible assets amid economic uncertainty. The rise of pop culture, including anime, fuels interest, especially among younger collectors. The show fosters community connections, with attendees meeting in person after online interactions. Cards serve not just as investments, but also as a social outlet, enhancing connections and providing joy in collecting.
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