At the London Card Show, collectors explore a vibrant market for Pokémon, vintage sports, and Yu-Gi-Oh! cards, with attendance surging by 75% to over 7,000 compared to last year. Vendors offer rare cards, including a £60,000 Pokémon deck. Owners like Kevin Clarke attribute the boom to nostalgia and the appeal of tangible investments amid economic uncertainty. Once a niche hobby, trading cards are now a profitable alternative for young investors. The rise of pop culture, especially anime, has further fueled interest. The event fosters community, connecting collectors who have previously engaged only online, enhancing the social aspect of the hobby.
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