Pokémon trading cards have evolved from childhood swaps to serious investment assets, with rare cards seeing value surges exceeding 3,000% over the past two decades—far surpassing the S&P 500’s 483% return. This phenomenon is driven by nostalgia, scarcity of first-edition sets, professional grading, and increased online trading during the pandemic. However, investing in Pokémon cards carries risks such as liquidity issues, concentration risks, and higher capital gains taxes. While these cards are not a substitute for traditional investments, they are increasingly seen as alternative assets that offer emotional value alongside potential financial returns for savvy collectors.
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